The history of Pride is rooted in honoring those who took part in the Stonewall Uprising, a historic event that took place at the Stonewall Inn in New York on June 28, 1969, when queer patrons of the bar bravely stood up for their rights and fought back against a police raid.
Many savvy consumers have become critical of the commodification of Pride Month and view the proliferation of rainbows in June with cynicism. To demonstrate more genuine support for your LGBTQ customers, make sure to have products like these in stock year-round, and support local nonprofits and community organizations who continue to work for equality for all!